A sender ID is a numeric or alphanumeric value that represents the sender of an SMS message. Businesses often use their brand or company name as the sender ID to aid recognition.
You can use IMIconnect to buy sender IDs by following the below steps:
Visit 'Numbers' from the main navigation menu
Click on 'Get Numbers' button and select 'Sender ID'
You will be redirected to a form. Fill in the the required details and click 'Save'
Once the request is processed, the sender ID will be made available to you.
Note: The usage of sender IDs is governed by country specific regulatory guidelines. You can locate the information for required countries under 'Tools > SMS Restrictions'.