The SMS usage guidelines vary significantly across various countries. What may be acceptable in one country may be restricted and invite a hefty penalty in another. Examples include, differences in policies regarding the need to acquire prior customer consent before sending marketing communications, or whether or not you can use alphanumeric sender IDs for 2-way customer communications.
The 'SMS Restrictions' section under 'Tools' in IMIconnect is a comprehensive resource that allows you to get information on country specific SMS usage guidelines and best practices.
You can follow the below steps to locate the SMS permissions for the desired country:
- Visit 'Tools -> SMS Restrictions' from the main navigation menu
- Enter the country name in the 'Search' area and click 'View Restrictions'