Rules allow you to link events triggered on the platform with actions. Events can originate from customers / channels (e.g. a location update, customer sending a message), or they can also originate from your business systems (e.g. balance falling below a certain threshold, a direct debit falling due within 48 hours). You can apply a set of conditions on the events (e.g. incoming text message contains the keyword 'Help') and link the event to one or more actions. You may choose from a set of pre-defined actions or invoke a flow that you have previously created and published. Rules need to be activated before they take effect. A single service can contain multiple rules.
For information on how to create a rule, click here.