Businesses can send alerts & notifications with the explicit permission of the customer.

Since business chat is customer initiated for the first time, businesses can get opt-in from customers to send alerts after dealing with the customer request.

The general rule of thumb is to not send customers messages that they don't expect to receive as that ruins the customer experience and customers have the option to permanently block the channel by deleting the conversation.

Alerts sent on business chat should not be duplicated through push notifications.

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